CLIENT : DUREX
AGENCY : Freuds
PROJECT : Give a F**k
ROLE : Senior Motion Designer / Video Editor
To coincide with World Aids Day, Freuds created two campaigns for Durex (Red) to raise public awareness about the continuing spread of AIDS.
Two distinct styles were created for different demographics to maximise the reach of the campaign. The upbeat, celebrity driven campaign was brand and sales focused. Deliberately light hearted, energetic and driving the audience to use the hashtag #GAF (Give a F**K).
Two distinct styles were created for different demographics to maximise the reach of the campaign. The upbeat, celebrity driven campaign was brand and sales focused. Deliberately light hearted, energetic and driving the audience to use the hashtag #GAF (Give a F**K).
The counterpart creative was deliberately more somber and the narrative highlighted the continued spread of the virus.
Both videos were aired over the same week and accompanied by social media posts and behind the scenes footage.
