A small selection of social media content to promote film and TV.
BLACK MIRROR: SEASON 4
CLIENT : NETFLIX
AGENCY : Substance Global
PROJECT : Black Mirror - The Futures Bright.
ROLE : Art Direction / Motion Design / Video Editing / Digital Designer
KEY METRICS : +12 million social engagements and views
To coincide with the launch of the new season of Black Mirror on Netflix we created a series of "hacks" for various social media platforms. These were targeted posts and aired 24hrs before Black Mirror went live. To complement the subversive nature of Black Mirror we hacked mainstream social media channels with sneak peaks of the new series while others were hacking cute viral videos of cats etc… Netflix was even happy for us to hack some of their own shows for youTube pre-rolls and in-stream adverts.
We created all the social media adverts for the series, mixing clips from the show and creating bespoke dystopian imagery. We also created a series of HTML5 banners to flood the internet for pre-launch and launch.
CLIENT : 20th CENTURY FOX
FOX HOME ENTERTAINMENT/
FOX INTERNATIONAL
FOX HOME ENTERTAINMENT/
FOX INTERNATIONAL
AGENCY : Substance Global
PROJECT : Various film titles
ROLE : Art Direction / Motion Design / Video Editing / Sound Design / 3D
A small selection of promotional film advertising work for social media I have made over the years for Fox Home Entertainment and 20th Century Fox. I was freelancing at Substance Global at this time, but was given artistic licence to push boundaries and had a great deal of freedom to experiment and often created 'industry first' content for emerging social platforms. Creating the first embedded text trailers for Fox Home Entertainment and Fox International, who loved it. It wasn't long before everyone was doing it.
Always a fast turn around so time management was crucial. Storyboards had to be developed with multiple executions in mind and any software that was used had to be available in the studio.
ASSASSIN'S CREED (2016)
KEY METRICS: 7.8 million views over 8 territories
KEY METRICS: 7.8 million views over 8 territories
STAR TREK BEYOND (2016)
KEY METRICS: 50k views
KEY METRICS: 50k views
MISS PEREGRINE'S HOME FOR PECULIAR CHILDREN (2016)
KEY METRICS: 10 social videos 2.5 million views over 8 territories
KEY METRICS: 10 social videos 2.5 million views over 8 territories
BOHEMIAN RHAPSODY (2018)
KEY METRICS: 350k views in one week
KEY METRICS: 350k views in one week
CLIENT : UNIVERSAL PICTURES
AGENCY : Glass Eye
PROJECT : Minions Opinions
ROLE : Social strategy / Toolkit Development / Pitch presentation / Content creation
KEY METRICS: Bananas
KEY METRICS: Bananas
To help promote the release of Despicable Me 3, I pitched a crazy disruptive idea to the team at Universal to use the Minions as 'meme monsters' to go forth and wreck havoc on the internet. The idea was simple, 'What if the Minions had opinions'. The memes were unbranded and targeted Twitter and Facebook feeds. They could be ambiguous and comment on anything topical. Eventually they they got their own channel and commented on anything and everything. I created a simple toolkit and asset library and shared this with my minions (social team), and helped develop some of the early content. We were all surprised at the social response and the organic spread of these memes. The more ambiguous the post, the more it was shared.
It's great to work for a client that doesn't take itself too seriously. The Horror Channel came to us (Substance) to pitch for their social media account. If I can remember correctly they wanted "Fast, Fun and Filthy", the more oddball the better. I loved this brief. I was given 10 films from their catalog to chose from and cut and diced as I chose fit. We won the pitch and went on to create not only social content, but also content for their channel.
CLIENT : THE HORROR CHANNEL
AGENCY : Substance Global
PROJECT : Various film titles
ROLE : Art Direction / Motion Design / Video Editing / Sound Design
KEY METRICS: Increase channel subscription by 350%
KEY METRICS: Increase channel subscription by 350%