CLIENT : HASBRO
AGENCY : Creative Drive
PROJECT : Nerf Brand Spot TV advert
ROLE : Editor / Motion Design
Nerf wanted to create a brand spot for the European market to showcase the Nerf challenge held in California USA each year. Two teams of Nerf "influencers" battled it out to be crowned Nerf champions.
I was brought in during the final stages of this project to re-design the motion graphic elements and to recut the advert, creating a more consistent flow and unifying the visual elements. Introducing slow-mo scenes to complement the introduction of each Nerf gun gave the advert a more balanced and focused tempo.
CLIENT : HASBRO
AGENCY : Creative Drive
PROJECT : Star Wars - The Black Series / The Vintage Collection
ROLE : Motion Design
This was a fun but very fast project. We were provided a toolkit to create a series of TV adverts for Hasbro's Star Wars toy collectables. I used Element 3D to create camera movement and add lighting and then adding the graphical elements directly into the comps. I created the holographic elements with the Universe plug-in which had only recently been released. As you can imagine with anything to do with Star Wars, there were plenty of guidelines to follow, however the hand over storyboard was maybe the most well-crafted I have ever seen and has certainly influenced the way I approach making storyboards.
