CLIENT : ROCHE
AGENCY : Afiniti
PROJECT : Imagine Safety
ROLE : Art Direction / Motion Design / Illustration / 2D Animation
One of many animations I created with Afiniti to showcase various sections of the Roche network. These short B2B explainer videos were shared within the company to highlight the various roles of employees and how they use the Roche IT products for more efficient collaboration and data sharing within the network. The videos where also used for training purposes and inductions.
CLIENT : ROCHE
AGENCY : Afiniti
PROJECT 1 : Strategic Operational Intelligence
PROJECT 2 : Into the Safety-Verse
ROLE : Art Direction / Motion Design / 2D Animation
Project 1: Working with the team at Afiniti to create simplified data visualisations of complex workflows.
Project 2: We created the Safety-Verse and the Safety-Bot as a theme to be used by Roche at Roche led medical conferences. The Safety-Bot would act as a host to introduce speakers as well as setting the questions for various panel members. Short videos were created using this fun and engaging theme as a backdrop for video interviews.
CLIENT : JOHNSON & JOHNSON
AGENCY : Afiniti
PROJECT : Various
ROLE : Art Direction / Motion Design / Illustration / 2D Animation
Storyboards and creating short animations to explain the benefits of using Prisma.
Designing and animating various infographics for J&J's premium tools, Prisma and Pendulum for use in personal training videos and marketing for affiliate companies.
CLIENT : NHS / HM Government
AGENCY : Atomized Studios / Freuds
PROJECT : Covid-19 'Test and Trace' media campaign
ROLE : Motion Design / Illustration / 2D Animation
During the early months of the pandemic and first weeks of lockdown, I worked with an agency who were tasked with explaining the early version of the Track and Trace app which was being built by the government and NHS and being trailed in the Isle of Wight. Our task was to simplify the messaging and reassure the public that the app was safe and reliable to use and would not be used to harvest personal date, which at the time was widely believed. I was involved with storyboarding, character and iconographic development and prototyping short explainer videos. The videos were rolled out to all social channels and had to be ethnically diverse as well as calming and informative. This was an incredibly fast development and deployment timeframe, with a great deal of pressure from all stakeholders as we were effectively prototyping for a full scale UK rollout. This meant multiple variations needed to be reviewed and modified, whist the app was still in development and the risk of the pandemic was still not clear. All whist being in isolation and managing workflows through Teams and email chains. Anything could change over night, and often did.
A great deal of information had to be digested and translated into a versatile visual format. It also needs to be accessible to every community, which meant translations, subtitling and retiming of the animations had to be considered.
CLIENT : NHS
AGENCY : Atomized Studios / Freuds
PROJECT : Stay Home, Save Lives
ROLE : Art Direction / Motion Design / Illustration / 2D Animation
Developing and creating animated infographics for the NHS to help explain the importance of lock-down rules and the importance of following government guidelines. This is one of several Public Information adverts I helped create during the pandemic.
