CLIENT : Lloyds Banking Group
AGENCY : RKCR_Y&R
PROJECT : Digital Re-brand
ROLE : Brand guardian / Developer
Creating workflows and assets for the re-launch of Lloyds digital online advertising. Working alongside the creative director and head of print at RKCR_Y&R to develop a toolkit for online and mobile advertising. I developed transitions and lockups in AS3(Flash), html5 and After Effects that were robust and scaleable. Lockups varied depending on imagery so creating guidelines for developers and designer was essential for a consistent brand alignment. Suites were created for standard and rich formats as well as dynamic adverts using the Celtra ad creation platform.
