CLIENT : MARRIOTT DIGITAL
PROJECT : Digital Innovation
ROLE : Senior Motion Design
The Marriott Digital experience is an end to end journey utilising internet and mobile technology to create a reward based incentive to book though and use Marriott International Hotels.
You accumulate rewards via a digital profile which begins on sign-in via social platforms.
You accumulate rewards via a digital profile which begins on sign-in via social platforms.
The video is based around a fictional reunion of friends in Florida. Starting with a casual conversation and link to an SEO based Marriott Traveller app which leads to a Google search for hotels and reviews in the area. As the user interacts with the Marriott paid search program and signs in, rewards start to accumulate. The process is digitally driven via the mobile platform, from prompts to book, direct messaging with the hotel, check-in and out functionality, keyless entry to your room and NFT gifts inside the hotel.
I created the data visualisation and UI assets for the video. Inserting these approved assets into the video using tracking and rotoscope masking. I also created rough cut edits of the video to storyboard the process and fine tune the film towards the final edit. Once the plates were edited and graded I added the graphics and UI elements to the final take.
CLIENT : MARRIOTT DIGITAL
PROJECT : Marriott International Conference
ROLE : Motion Design
I was commissioned to make a 10 minute video for a display wall at the Marriott International shareholder conference in London's Grosvenor Square Hotel. I worked closely with the event organiser to develop the style and flow of the piece.
The film showcased the successes of the Marriott Group and their global reach, before focusing in on their European influence. One of the objectives was to show Europe as a global travel destination by showing various cultural events such as the Tour de France, London Fashion Week, Germany's OctoberFest, La Tomatina in Spain, Venice's Masked Carnival and various sporting and music events.
The film then shifts to show how Marriott is embracing innovation through Marriott Digital and its use of new technology in their hotels.
The film then highlights the various experiences had in the hotels from concerts, exhibitions, fashion shows and other cultural events.
Finally it shifts to the people behind Marriott Hotels, from porters, chefs, chauffeurs to chamber maids.
