CLIENT : Bundesliga - AWS
AGENCY : Future Power Station
PROJECT : Bundesliga Match Facts
ROLE : Motion Design / Animator 2D-3D / Compositor
Brought in half way though this project to help create assets and toolkits for this Bundesliga / AWS social campaign and TV spot. Providing data driven UI elements and graphics to reinforce the concept of AWSs real-time analytics. These assets were used on all creative routes as subtle backgrounds and textures as an augmented overlay, only appearing when the shot was struck and the ball was goal bound. The goal probability graphic was created in After Effects using expressions and a custom UI so third party social teams could quickly and easily adapt the probability score for live games.
