Art Direction
A strategic and creative problem solver and critical thinker, helping brands thrive by aligning creativity with core values, or challenging convention when needed to achieve the most effective outcome. Shaping clear visual strategies that translate into focused and engaging digital, social and integrated campaigns.
With a hands on approach to direction, I manage workflow planning, task allocation, and project direction. Supporting and mentoring junior designers while encouraging collaboration and continuous development. Confident in communicating ideas visually and verbally to stakeholders and creative team from concept to delivery.
A strategic and creative problem solver and critical thinker, helping brands thrive by aligning creativity with core values, or challenging convention when needed to achieve the most effective outcome. Shaping clear visual strategies that translate into focused and engaging digital, social and integrated campaigns.
With a hands on approach to direction, I manage workflow planning, task allocation, and project direction. Supporting and mentoring junior designers while encouraging collaboration and continuous development. Confident in communicating ideas visually and verbally to stakeholders and creative team from concept to delivery.
•Overseeing creative direction
•Quality control and monitoring
•Consolidating client feedback
•Pitching and Presenting
•Time and budget management
•Strategic campaign development
•Mentoring and team building
•Quality control and monitoring
•Consolidating client feedback
•Pitching and Presenting
•Time and budget management
•Strategic campaign development
•Mentoring and team building
Motion Design
Experienced motion designer, animator and compositor. Working across digital advertising, film, broadcast, B2B and social platforms. Whether it be utilising brand graphics or designing from scratch, I am able to bring any brief to life. Integrating pipelines and workflows with live action, 3D and vector based assets to deliver seamless creative results. Constantly learning and integrating new technologies and techniques whist also drawing from traditional, trending and inspirational influences, keeping. every project fresh, relevant and visually distinctive.
•Design and Development
•Storyboarding and Animatics
•Asset creation
•2D animation
•3D animation
•Compositing and VFX
•Platform optimisation
•Developing toolkits and Best Practice
•Storyboarding and Animatics
•Asset creation
•2D animation
•3D animation
•Compositing and VFX
•Platform optimisation
•Developing toolkits and Best Practice
2D & 3D Animation
A strong foundation of animation and design principles and a love of creating nuance within the story, I focus on bringing subtlety and depth to every piece of work. Through thoughtful movement and detail, I add character and emotion that elevate each scene and strengthen the overall narrative.
Whether in 2D or 3D, my approach is rooted in storytelling, crafting visuals that not only engage, but connect with audiences on a more meaningful level.
A strong foundation of animation and design principles and a love of creating nuance within the story, I focus on bringing subtlety and depth to every piece of work. Through thoughtful movement and detail, I add character and emotion that elevate each scene and strengthen the overall narrative.
Whether in 2D or 3D, my approach is rooted in storytelling, crafting visuals that not only engage, but connect with audiences on a more meaningful level.
•2D /3D Character development
•Kinetic typography
•Animation principles
•2D /3D rigging
•Particle and Physics engines
•Cameras and lighting
•Kinetic typography
•Animation principles
•2D /3D rigging
•Particle and Physics engines
•Cameras and lighting
Video Editing
A flare for creating stories and narratives within sequences. Cutting trailers for films and tv shows including StarWars, Game of Thrones and Family Guy. Integrating motion graphics and VFX (If required) Proficient in sound design and colour grading.
A flare for creating stories and narratives within sequences. Cutting trailers for films and tv shows including StarWars, Game of Thrones and Family Guy. Integrating motion graphics and VFX (If required) Proficient in sound design and colour grading.
•Developing story arcs
•Scripting and storyboarding
•Footage and audio sourcing
•Raw footage calibration
•Integrating motion graphics
•Colour grading
•Sound design
•Scripting and storyboarding
•Footage and audio sourcing
•Raw footage calibration
•Integrating motion graphics
•Colour grading
•Sound design
Digital Design
An experienced digital designer working across on-line advertising, web, mobile, DOOH and social. Originally building adverts with Flash then transferring to HTML5. Strong layout and typographic skills with a deep understanding of design fundamentals and platform capabilities.
An experienced digital designer working across on-line advertising, web, mobile, DOOH and social. Originally building adverts with Flash then transferring to HTML5. Strong layout and typographic skills with a deep understanding of design fundamentals and platform capabilities.
•Storyboarding and design
•Typographic layout
•Asset design and art working
•Motion graphics and animation
•Video editing
•UX/UI design
•HTML /Javascript /CSS + (AS3)
•Typographic layout
•Asset design and art working
•Motion graphics and animation
•Video editing
•UX/UI design
•HTML /Javascript /CSS + (AS3)
Data Visualisation•Infographics
Digesting and delivering clear and concise visuals to quickly explain complex systems or ideas. Aesthetically pleasing whilst remaining faithful to brand aesthetics. Utilising modern techniques built around strong design principles to ensure information uptake is ordered and coherent.
Digesting and delivering clear and concise visuals to quickly explain complex systems or ideas. Aesthetically pleasing whilst remaining faithful to brand aesthetics. Utilising modern techniques built around strong design principles to ensure information uptake is ordered and coherent.
•Concept and development
•Combining data sets
•Animated Infographic
•Project integration
•Strict hierarchal principles
•Combining data sets
•Animated Infographic
•Project integration
•Strict hierarchal principles
Brand Development
Understanding and translating core values and target markets to deliver a visual identity and system that works across digital platforms. Developing best practice principles for animated and digital outputs, including brand toolkits, asset libraries and 'master' templates. Overseeing studio output to ensure brand guidelines are adhered to.
Understanding and translating core values and target markets to deliver a visual identity and system that works across digital platforms. Developing best practice principles for animated and digital outputs, including brand toolkits, asset libraries and 'master' templates. Overseeing studio output to ensure brand guidelines are adhered to.
•Ideation and development
•Brand consistency
•Toolkits and design guidelines
•Brand guardianship
•Brand consistency
•Toolkits and design guidelines
•Brand guardianship
Social Content Creation
Creating original content to help boost social presence, trust and loyalty. Working with brands, start-ups and NGO's to help increase engagement. I specialise in creating content for NGO's and am focused on raising climate and environmental awareness.
Creating original content to help boost social presence, trust and loyalty. Working with brands, start-ups and NGO's to help increase engagement. I specialise in creating content for NGO's and am focused on raising climate and environmental awareness.
•Social first thinking
•Brand recall
•Engagement metrics and analytics
•Combining motion graphics, 3D and film
•Original content
•Reactive to news cycles and social trends
•Brand recall
•Engagement metrics and analytics
•Combining motion graphics, 3D and film
•Original content
•Reactive to news cycles and social trends
