CLIENT : O2
AGENCY : VCCP
PROJECT : Various O2 Campaigns
ROLE : Brand Guardian / Motion Design / Digital Design
A collection of various O2 campaigns I helped create at VCCP whilst freelancing. O2 was their main client at the time and the studio was responsible for all digital content. This included DOOH, digital adverts, TV commercials and web promotions. To keep the vast array of digital work consistent across all digital platforms, I was tasked with standardising layouts and quality controlling all work coming from the studio before being sent to client for review and sign off. The Digital Out Of Home content had a variety of sizes for different screens across many locations and many were site specific.
CLIENT : John Lewis
AGENCY : Adam & Eve
PROJECT : This week we love
ROLE : Art Direction / Concept Development / Motion Design / Social Strategy
KEY METRICS : Increased online sales. Social channel boost across Intagram and TikToc.
Developing the Soical-First campaign for John Lewis by combining product with news and social events. The objective was show that John Lewis had something for every occasion. I created a clean and minimal design to fit with their current online branding. Targeting social channels with timely product placements and seasonal ideas. I was involved in the initial pitch and subsequence build (Including toolkit).
These social adverts also became part of the in house digital displays at John Lewis and DOOH in various shopping centres around the country.
Some examples of the themes that we developed were:
The birth of Princess Charlotte, celebrated with a baby teething toy.
The run up to Glastonbury. The arrival of a heatwave.
These social adverts also became part of the in house digital displays at John Lewis and DOOH in various shopping centres around the country.
Some examples of the themes that we developed were:
The birth of Princess Charlotte, celebrated with a baby teething toy.
The run up to Glastonbury. The arrival of a heatwave.
CLIENT : Cadbury
AGENCY : VCCP
PROJECT : Glass & a half (Pitch)
ROLE : Art Direction / Concept Development / 3D Design
During my time with VCCP, I helped develop and concept various creative routes for some of their brands. The Cadbury's advert below played on the absurd and was one of 4 concepts that went on to be developed for DOOH placements and in-stream adverts.
CLIENT : Easyjet
AGENCY : VCCP
PROJECT : Various Easyjet Campaigns
ROLE : Motion Design
Working across various campaigns for Easyjet and utilising real time weather data to target adverts at train station and bus stops etc. The main objective of these adverts was to entice people to be impulsive and book a quick get away.
KEY METRICS : Nationwide exposure
CLIENT : Viaplay Group
AGENCY : Nordic Entertainment
PROJECT : Motorsports +
ROLE : Motion Design
Danish TV channel 3+ wanted a highly branded spot to promote their sports channels. I created this sting for the Motorsports slot using the physics engine Norton3 (After Effects plug in). We also created versions for golf, swimming, ice hockey, diving and tennis using only crosses and circles. The 'ID' stings were used for DOOH as well as intro's to TV spots.