CLIENT : BBC | ROYAL FOUNDATION
AGENCY : Freuds / Atomized Studios
PROJECT : The Earthshot Prize
ROLE : Art Direction / Motion Design / Video Editing
The Earthshot Prize is the most prestigious global environment prize in history, designed to incentivise change and help repair our planet over the next ten years.
My main role was to produce a 15 minute introductory video outlining the goals of the Earthshot Prize and introduce the finalists of each category. This video was aired simultaneously on BBC, YouTube, and all social media channels. To accompany the launch video I also created 15 micro videos for social media channels showcasing the various finalists which were heavily seeded a month before the final announcement. These stories about the finalists helped to start the conversation about the Earthshot Prize and its importance before the announcement and subsequent BBC series.
CLIENT : ENVIRONMENTAL AGENCIES & NGO's
PROJECT : Various
ROLE : Art Direction / Motion Design / Video Editing / 3D Modelling
I am passionate about the environment and environmental issues and for the past 10 years have created pro bono advertising campaigns and social content for NGO's and organisations who are engaged in making this world a better place.
CLIENT : NHS
AGENCY : Atomized Studios
PROJECT : Every Mind Matters
ROLE : Art Direction / Motion Design / Video Editing
Digital, social and TV campaign for the NHS 'Every Mind Matters' raising awareness of mental health issues and how to seek advise through the NHS. My initial involvement in the project was to create 12 social media posts to highlight the various aspects of the 'Every Mind Matters' which were Anxiety, Low Mood, Sleep and Stress. These where divided into two sections, Empowerment and Respond. The campaign had many celebrity endorsements and ambassadors for the charity, who were involved in the much wider mental health awareness initiative.
CLIENT : B&Q
AGENCY : Vayner Media
PROJECT : Gardener Of The Year 2021
ROLE : Graphic Design / Motion Design / Video Editing
With over 5.2 million video views and 61.5 million impressions across all social media platforms and 328,000 engagements, this was by far the most successful social campaign I have worked on. The main video edit was cut to 16:9 and reformatted to all social aspect ratios, with additional shots added for best outcome. I created a teaser and hero video introducing the competition. I also created two additional videos with the other judges, however Jim Noir stole the show. Additionally I created several videos focusing on gardening tips and also promoting the B&Q gardening range and loyalty cards. Combining the main campaign with organic growth and a small army of gardening micro influencers, there was plenty of social buzz around the competition and over 1500 entrants.
CLIENT : AQUAPAX
AGENCY : Lighthaus
ROLE : Art Direction / Graphic Design / AI
The founder of Aquapax approached me to come up with some concepts for his marketing campaign to promote his 100% recyclable water carton. The brief was to develop a street style series of social posters that were fun and energetic, appealed to a younger audience and reflected the environmental benefits of not using single-use plastic.
CLIENT : DUREX
AGENCY : Freuds
PROJECT : Give a F**K
ROLE : Motion Design / Video Editing
To coincide with World Aids Day, Freuds created two campaigns for Durex (Red) to raise public awareness about the continuing spread of AIDS.
Two distinct styles were created for different demographics to maximise the reach of the campaign.
Below is the upbeat, celebrity driven campaign which was brand and sales focused. Deliberately light hearted, energetic and driving the audience to use the hashtag #GAF (Give a F**K).
Two distinct styles were created for different demographics to maximise the reach of the campaign.
Below is the upbeat, celebrity driven campaign which was brand and sales focused. Deliberately light hearted, energetic and driving the audience to use the hashtag #GAF (Give a F**K).
CLIENT : TOM FORD
AGENCY : EG+ Worldwide
ROLE : Art Direction / Motion Design / Video Editing / 3D Animation
Selection of social adverts (cutdown versions) I created at EG+. The 3D models were supplied in the assets pack, so I only had to light and animated the camera movements.